Should you sell products on Facebook? We`ll guide you through the platform to understand the benefits and cons for US businesses
Since its inception, Facebook has been one of the most popular social media platforms in the world. And with over a billion users from all over the world, you can see how this can be the perfect platform when it comes to marketing and retail. And yes, even though it started out as a social media platform only, that allows you to catch up with your friends and family and share your life with them through photos and videos, it has now evolved into something much more. If you are interested to learn more about how you can sell products on Facebook and what are some of the pros and cons that this strategy will bring to your business in the US, then make sure you keep reading in order to find out more about it.
You will get incredible customer reach
As we already mentioned, Facebook has over a billion users worldwide. This means that all of these users can be potential customers for your business, which is excellent news for you. Facebook is the best place to go if you want to target your audience in a very specific way, and since the platform has that amazing outreach, this is something that you will really be able to benefit from. If you are, or have ever been, a Facebook user, then you are already familiar with Facebook groups, and even though these can be quite annoying a lot of the time, the truth is that when you are a business owner, they can be a real asset for your business. The great thing about the groups is that they have already done the job of separating the customers for you, and this makes your job of finding your target audience really easy, because they will already be in those specific groups. All you have to do is find the groups and join them and you will immediately be able to start advertising directly to people that have a great potential to turn into real and returning customers. Designing the ads will also be very easy since you will be advertising to someone that is already familiar with your business and the type of products that you are selling.
The platform is very easy to use
One of the things that people often don’t think about when it comes to Facebook marketing is the fact that this is a platform that is incredibly easy to use, and in fact, it is a platform that most people in the world already know how to use. This is a great thing for you and your business from several aspects. Firstly, this is great news for you because it means that you won’t have to go through a really steep learning curve in order to figure out how the platform works. All you have to do is create a business page, add a “buy” button and integrate your page to your Shopify ecommerce website, if you have one, and the rest is just like the regular Facebook profiles. Secondly, this is great news for you because you will not have to spend a lot of time and money training your employees. If you already have an online store then you have probably already paid for training for your employees in order to get familiar with the platform and how it works. When you are working with Facebook, however, this isn’t something that you have to worry about. Again, most people already know how to use it, so the training will have already been done for you. And in the off chance that someone doesn’t know how the platform works, the ease of use makes things really simple for you. Lastly, the ease of use is also great for you in terms of customers. Every website and online store is different, so people usually gravitate towards buying on platforms and sites that they are familiar with, and there is probably no platform more familiar than Facebook.
It can be completely free
One of the best things about selling on Facebook is that this is the perfect platform for businesses that are just starting out, and that is because selling with this platform is completely free. Being a Facebook user means that you are able to create your own profile for free, and then use all of its service for free as well, and the great thing is that you get all of that when you have a business Facebook page as well. This means that you don’t have to pay any maintenance, you don’t have to do any updates and you don’t need anyone to run the page for you because it is very unlikely that you won’t be able to manage everything on your own. The ads will cost you a little bit of money, but considering they will reach a lot of people, that is absolutely worth it. Again, the groups will really come in handy for your business in the US here, because they are a great way for you to do targeted marketing without spending any money at all.
Your store is not immediately active
Something that a lot of people that are considering Facebook as a part of their sales strategy don’t know is that your store does not become active immediately, and this is something that can cause you problems. The store can take up to 48 hours to become active and that is something that you just have to deal with because there is nothing that you can do about it. Because of that just make sure to plan everything out in advance if you have certain plans for your store and the way that you want to start selling. This delay is because Facebook wants to check the products that you are selling and make sure that you are not violating any of the rules.
As the biggest social media platform in the world, you can understand why Facebook retail is such an appealing strategy for business owners all over the world, including the US. And while this strategy definitely has some pros and cons, we feel like it can be a great thing for your business and we hope that this article encouraged you to try it out for yourself.