Home 2019-07-25T16:37:19+00:00

Why Selling Online in Japan Through Ecommerce Platforms is a Great Idea

If you want to get your brand and your products in front of millions of consumers selling online in Japan through Ecommerce Solution is the best thing you can do for your business! Read and find out more!

We all know that selling your products online via ecommerce platforms and marketplaces is a great way to reach millions of customers and potential buyers, however, the real question is where do you start?

If you want to explore your options, take advantage of amazing opportunities, selling online in Japan is not a bad idea.

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Japan is the third largest ecommerce market in the world, after China and the US. The market size in 2013 was 11.2 trillion yen and this number is predicted to grow to 20 trillion yen by 2020. The reason why online shopping is getting more popular in Japan is that online retailing offers a relatively smooth and low-risk entry route for all US and UK businesses who want to take their businesses to the next level and test the marketability of their items in Japan.

According to one research, cosmetics and clothing & accessories are two of the most popular and fastest growing categories for e-commerce in Japan and more and more consumers are choosing to buy their favorite items online.


If you are looking for the leading ecommerce marketplaces or platforms in Japan, allow us to present to you Rakuten, Yahoo, and Amazon Japan. There are other smaller platforms, we will present to you later. Keep in mind that there aren’t as many ecommerce platforms as you think (platforms where you can sell your items directly on behalf of other sellers). Most Japanese ecommerce platforms require local Japanese partners to take care of the translation, customer support, fulfillment, logistics, and etc.


The 8 most popular ecommerce platforms in Japan are:

  1. Amazon.co.jp (This is without a doubt the leading ecommerce platforms in Japan. It is launched in 2010 and it is the third biggest ecommerce marketplace after Amazon USA and Amazon China. The website has 45 million unique visitors per month.)
  2. Rakuten.com.jp
  3. Kakaku.com
  4. Yahoo Japan! Shopping
  5. Dmm.com
  6. Tabelog.com
  7. Dポイントクラブ – Shopping app of DoCoMo
  8. フリマアプリ「メルカリ」オークションよりかんたん – Shopping app of Mercari Inc


Other top ecommerce websites are:

– Amazon.com

– Tmall

– Taobao

– Buyma.com

– Sohu.com

– Jd.com

– Asos.com

As you can see, most of these sites are Chinese, however, they are very popular in Japan.

Here are some other websites related to Japanese ecommerce retail market:

– Shopping Malls & Retailers: The most popular websites are Seiby & Sogu, Isetan, Daimaru, Mitsukoshi, Takashimaya, and Aeon.

– Fashion Ecommerce Websites: The most popular websites to check out are Zozotown, Trinity Arts, F.O International, Mash Style Lab, FIVE FOXes, Origami, and etc.

– Supermarket Ecommerce Websites: The most popular sites to check out are Ito-Yokado, Daiei, Maruetsu, and Apita.

– Media & Books Ecommerce Websites: The most popular sites are Book-Off, Kinokuniya, Sanyodo, and Tsutaya.
If you want to get your brand and your products in front of millions of customers, selling online in Japan through ecommerce platforms is the best thing you can do for your business.


If you want to successfully sell your items online in Japan, here are a few tips to keep in mind:

  • Know the Japanese culture – Make an extra effort and learn more about the Japanese culture. It can help you present your products in a better way and increase your sales.
  • Showcase the most popular items – The most popular categories sold in Japan are food & beverages, beauty care products, drugs, and electronics.
  • Have mobile-friendly product pages to increase conversions – Did you know that there are more mobile phones than people living in Japan? This is why your online store needs to be mobile-friendly.

Happy selling!